Storytelling
by
Rudy
Mazzocchi
Making
the leap from writing two novels that are based on ‘true events’, to this
non-fiction book was not too difficult. Given my 25+ years of experience as an
entrepreneur, starting over a dozen technology companies, I’ve accumulated a
great deal of enticing material for both fiction and non-fiction manuscripts.
My
debut novel, EQUITY of EVIL, was fortunate enough to receive multiple
literary awards that not only gave me the initiative and encouragement to
continue writing, but it also started building brand recognition for this
unknown new author. The systems were then in place to support a second novel in
what is now known as The EQUITY Series; including a literary agent, publisher,
several professional editors, publicists, and (soon) a screenwriter.
My
day job as a start-up CEO has also provided a few awards along the way,
including numerous Entrepreneur and Businessman of the Year Awards. Most
recently I was nominated for a second prestigious Ernst & Young
Entrepreneur of the Year Award about the same time I was given the 2013 Global
Entrepreneur of the Year Award by the Intelligence Business Group. As I was
patting myself on the back in front of the Ernst & Young judges, they
pressed me hard for an explanation of my business success. Without any formal
business or finance training, it was a difficult question for me to answer. It
wasn’t until they made the connection to my award-winning novels did I
spew out an answer… “It’s all about telling the proper story to the appropriate
audience.”
These
judges scratched their head over my answer as I continued to elaborate on how
I construct my stories surrounding new medical discoveries and how and when
the story evolves based on not only the timing of the new venture, but the
audience as well. My stories have all the essential elements of any good story;
the necessary components to hook and hold an audience… and more
importantly, a compelling message that makes a particular audience want to join
me for the rest of the journey.
These
judges then asked – and it was a strong ask – that I consider writing a book on
the topic which they would promote as part of their entrepreneurial program.
While writing this book, it became evident that this is a topic not taught in
business/entrepreneurism programs in universities or colleges. (We are now in
communication with over two dozen such schools who are considering making this
book mandatory reading in their curriculums.)
Blending
Fiction with Non-Fiction
By
design, I wanted to write a business book that reads like fiction. There are
too many dry “how-to” books out there and the last thing the world needs is
another chest-thumping author bragging about his success. So, I used my fiction
writing skills to tell a real-life tale about the good, bad and ugly
of how storytelling can mean the difference between success and failure. It
will make you laugh, and if you’re a sap like me… it will also make you cry.
Therefore,
you’ll discover that this book is not just for wannabe or seasoned
entrepreneurs, it’s designed for everyone and anyone who needs to “tell a
story”. The theme throughout the book is also inspired by one of my favorite
stories, The Wizard of Oz. I’ve always related to Dorothy’s journey, the
importance of staying on the yellow brick road, the stories she told along the
way to convince others to join her, and good and evil she had to endure. Even
the cover of this book, STORYTELLING, reveals the importance of staying
on that ‘yellow brick road’ and how to avoid those damn flying monkeys. I just
hope my readers find the numerous nuggets throughout the book as inspiring as
well!
About the author
Rudy Mazzocchi is best known as a medical
device and biotechnology entrepreneur, inventor, and angel investor, with a
history of starting new technology ventures throughout the U.S. and Europe.
He's been privileged to have the opportunity to see the newest innovations in
healthcare and work with some of the most brilliant researchers, scientists and
physicians in the industry.
Authoring more than 50 patents, he has
helped pioneer new companies involved in cardiology, oncology, orthopedics,
neurosurgery and even embryonic stem-cell development. Through these efforts,
he has become the recipient of many technology and business awards, including
the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman
of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).
Combining these experiences and
opportunities, with thousands of hours of travel and long evenings in hotel
rooms, he found the initiative to start writing a collection of award-winning
business/medical thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction
business book released in November 2013.
Visit his website at www.RudyMazzocchi.com, Twitter, Facebook, and Goodreads pages.
About the book
The value of any new venture or sound new
idea needs to be developed out of the nothingness of silence, ignorance and
darkness. It ignites and illuminates the world only when the great storytelling
entrepreneur lights the flame. “STORYTELLING:
The Indispensable Art of the
Entrepreneur” shows, with startling clarity and practical know-how, the
process by which wealth and other things of exceptional value can emerge into the
world literally out of nothing—nothing,
that is, but the Art of Storytelling.
STORYTELLING takes you on a journey which reveals how
the development, progressive modification and adaptation of your story is the
golden thread and foundational core management practice which ties together all
the others: building, focusing and
motivating your management team, navigating through troubled times or excessive
growth, maintaining positive momentum with investors and Boards of Directors
and positioning the venture for a potential exit.
Award-winning author and entrepreneur,
Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous
amount of “experienced-based” illustrations and nuts-and-bolts practical
advice. He reveals how to create and evolve the story of your new venture in a
way that energizes and breathes life into what may have started out as just an idea.
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