STORYTELLING
by
RUDY MAZZOCCHI
Published by Twilight Times Books, November 1st 2013
Paperback, e-book, 220 pages
Non fiction
About the book
The value of any new
venture or sound new idea needs to be developed out of the nothingness
of silence, ignorance and darkness. It ignites and illuminates the world
only when the great storytelling entrepreneur lights the flame.
“STORYTELLING: The Indispensable Art of the Entrepreneur” shows, with
startling clarity and practical know-how, the process by which wealth
and other things of exceptional value can emerge into the world
literally out of nothing—nothing, that is, but the Art of Storytelling.
STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others: building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.
Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of “experienced-based” illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.
Everyone can benefit greatly from reading this book—whether or not you envision yourself as an entrepreneur. STORYTELLING: The Indispensable Art of the Entrepreneur applies universally to ventures of all types and is an essential element in the fulfillment of any dream—dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.
STORYTELLING takes you on a journey which reveals how the development, progressive modification and adaptation of your story is the golden thread and foundational core management practice which ties together all the others: building, focusing and motivating your management team, navigating through troubled times or excessive growth, maintaining positive momentum with investors and Boards of Directors and positioning the venture for a potential exit.
Award-winning author and entrepreneur, Rudy Mazzocchi, exposes his greatest secret of success and provides an enormous amount of “experienced-based” illustrations and nuts-and-bolts practical advice. He reveals how to create and evolve the story of your new venture in a way that energizes and breathes life into what may have started out as just an idea.
Everyone can benefit greatly from reading this book—whether or not you envision yourself as an entrepreneur. STORYTELLING: The Indispensable Art of the Entrepreneur applies universally to ventures of all types and is an essential element in the fulfillment of any dream—dreams which depend upon capturing the interest and sustaining the highly-motivated commitment of others.
About the author
Rudy Mazzocchi is best known as a medical
device and biotechnology entrepreneur, inventor, and angel investor, with a
history of starting new technology ventures throughout the U.S. and Europe.
He's been privileged to have the opportunity to see the newest innovations in
healthcare and work with some of the most brilliant researchers, scientists and
physicians in the industry.
Authoring more than 50 patents, he has
helped pioneer new companies involved in cardiology, oncology, orthopedics,
neurosurgery and even embryonic stem-cell development. Through these efforts,
he has become the recipient of many technology and business awards, including
the Ernst & Young Entrepreneur of the Year Award in Healthcare (2004), Businessman
of the Year Award (2005), and Global Entrepreneur of the Year Award (2013).
Combining these experiences and
opportunities, with thousands of hours of travel and long evenings in hotel
rooms, he found the initiative to start writing a collection of award-winning
business/medical thrillers based on true events, known as The EQUITY Series. STORYTELLING was his debut non-fiction
business book released in November 2013.
Visit his website at www.RudyMazzocchi.com, Twitter, Facebook, and Goodreads pages.
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